So you have a beautiful web site...awesome! Now, the next step is getting a visitor to the site to actually look at it. While there are many ways that people find your web site such as social media and email newsletters, search engines like Google and Bing still drive the majority of new visitor traffic. Success in the search engines can mean the difference between a fabulous web site that you share with your staff and friends, and a productive site that brings in new clients!
“The team at Proclaim Interactive did a superb job on our website. They were very patient with us and helpful throughout the entire process and our site turned out to be exactly what we wanted. They are good listeners who do great work. I give Proclaim Interactive my highest recommendation.”
Melanie Walk Campbell University
There are a wide assortment of services available today that offer to get you higher rankings in Google and Bing. Some of these are effective, and some can actually get you permanently excluded from the search engine's listing. Our service is effective because of a couple unique characteristics:
Many search engine optimization (SEO) firms promise the sky and deliver only smoke and mirrors. We strive to be different and operate with absolute transparency with our clients. We will be forthright with you about what is possible and what is not and will not make promises that we can't keep. We will keep you informed throughout the process and will keep you in the driver's seat.
Our clients often describe us as a partner and this applies to our SEO work as well. After our initial SEO effort we will deliver a report detailing precise actions you can take to improve your search engine rankings. We will not lock you into a high monthly fee for a bundle of services that you might not understand. Instead, we will make specific recommendations and let you choose which ones to implement on an ad hoc basis.
We don't merely optimize your site for the search engines and submit it to them for review. We bring together many facets to create a comprehensive search engine marketing strategy. This strategy may include paid placement on Google and Bing, maintaining an active presence on the various social networks (Facebook, Twitter, Youtube, etc.) setting up affiliate relationships, securing links from other sites, creating direct email campaigns, or banner advertising.
We’re no strangers to the frequent Google changes: guidelines, algorithms, updates . . . is your head spinning yet? So we were pleasantly surprised to find out that this latest roll out by Google will actually make life easier for business owners. Overall, it’s an awesome integration that pulls many of the Google platforms you were already using (and might not have even known it) all together into one dashboard. So let me break it down for you.
About twice a month I get in a conversation where someone tells me that they aren't using social media outlets such as Facebok, Twitter, or Linkedin because their clientele or target market is of the "older" sort. They seem to have this idea that the only people on any of the networks are twenty-something hipsters and Pinterest-obsessed moms.
This is a myth, pure and simple, and I'm going to show you why.
Like Hannibal Smith in the A-Team, we love it when a plan comes together! For our medical practice clients this is usually the many facets of their interactive marketing plan coming together into a thriving practice with a steady flow of new patients. We weave SEO, a little social media magic, clever writing, strong visual design, photography and video into a cohesive whole that produces results.
While we know that it works because we see our clients growing, it is nice when your methods are validated. I recently came across an article in Physician's Practice magazine on "How the Pros Market Medical Practice Websites." While we certainly have our own twists on the articles suggestions, for the most part this was a good blue print on how to get a medical practice more traffic from search engines like Google and Bing. Here are the highlights: