“Change in all things is sweet.” --Aristotle
Aristotle, the ancient Greek philosopher, had a knack for memorable quotes. But with all due respect, he didn’t have to deal with search engines. If he did, we’re not so sure he would view this ever-changing landscape as “sweet.”
Google’s search algorithms are constantly transforming, and if you’re not aware of the recent changes, you won’t stay ahead of your competitors. You have to adjust marketing strategy accordingly to appear on the first page of the search engine results page (SERP).
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