Just like the latest iPhone or the weather during a North Carolina summer, social media is constantly changing. And so should your social media strategy. While our current social channels (Facebook, Instagram and Twitter) continually make updates to their software on what seems like a weekly basis, there are also an array of new platforms […]
Posts by Ali Molitor:
It’s safe to say that your life is pretty different now than it was six to eight weeks ago. We are no longer gathering for family dinners with our loved ones. Our favorite restaurants are closing their doors, gyms are putting away their weights, and CEO’s are now helping to home-school their children. Just like […]
When it comes to how people view hospice providers and services, there is a lot of confusion, frustration, and a lack of understanding. Although there has been a recent shift in perspective, now, more than ever, it’s important to correct these misconceptions and to promote your organization as a reliable, trustworthy and care-oriented organization. But […]
When was the last time you were turned off from a business based on their online reputation? The menu for that seafood restaurant down the street sounded really good but they only had 3.4 stars on Google. What about a doctor’s office or mechanic? Same thing.
Ninety percent of consumers read online reviews before visiting a business!
Review sites such as Yelp, Google and even Facebook have given businesses an opportunity to promote their business through someone else’s experience or digital word-of-mouth. A good online review can bring you new business, but a bad review can turn future customers away.
What happens when you hear the phrase “email medical marketing”? Do you come alive with excitement, ready to increase your open rates? Or are you one of those who twitch at the thought of producing yet another monthly newsletter, all the while not knowing if it’s worth your time, energy or hassle? So, are emails […]
Millennials are currently the most lucrative market in the United States. At 80 million individuals, they make up one-fourth of the total population. If you’re not actively reaching them, you’re missing out. To give you a boost, here are our most recent insights on how to market your medical practice to millennials. Why Are Millennials […]
First things first, congratulations on launching your new company! Second, against popular belief, you do not need to create an account for your new business on every social media platform that is available. Of course, if you want to promote your brand/business, social media is a great place to start. With over 70 percent of […]