Even as we continue to strive to “flatten the curve,” COVID-19 will continue to shape and affect everything about our lives and how we do business. This includes medical marketing for your practice or hospital, which is why you need to prepare for the “new normal.” As hospitals are open for elective procedures, you’ll find […]
Posts by Dawn Wilson:
Medical blogs are a vital part of successful healthcare marketing. One of our healthcare clients has seen a 1,499% increase in traffic from people who entered their website via the blog. This includes potential patients that may have never seen their website if it were not for their blog. In this post we’re going to […]
Logos capture the style and essence of your brand story. As styles change and your company’s history slowly transforms, what was once a strong, singular message may appear confusing or lackluster. These are signs that you should probably redesign your logo.
Not sure if your logo needs an overhaul? Don’t worry. We’ve compiled a list of seven questions you should ask.
What is E.A.T and Why Should It Be on Your Plate? Would you like to learn how to play the guitar? I give lessons, and they’re a good deal at $10 a session. While that sounds like a great opportunity, before you sign up for it, there are probably a few things you want to […]
The cliché proclaims that beauty is in the eye of the beholder. While that’s a nice sentiment, it doesn’t apply to design. Good design enhances your marketplace presence, proclaims your organization’s story, and enables your customers or patients to easily identify and engage with your brand. Bad design is embarrassing at best, and at worst, […]
We’ve all been there. From the ugly, homemade Christmas sweaters to the flamboyant glamour shot, there are thousands of examples of photographs that seemed a good idea at the time but are now a source of embarrassment rather than pride. For evidence, look no further than the book Awkward Family Photos. (Warning: their website is […]
There’s only one thing that remains constant about Facebook and that’s the fact they never stay the same for long. Facebook’s latest algorithm changes have transformed the way businesses utilize social media, and to get the best results for your company, you’ll want to adjust your marketing strategy accordingly. Read our top tips to remain relevant on Facebook.
One aspect of successfully marketing for nonprofits is to harness the power of a website funnel. This one tool will help you get better quality leads with less effort. What’s a marketing funnel and how do you use it? Continue reading to find out.