Even as we continue to strive to “flatten the curve,” COVID-19 will continue to shape and affect everything about our lives and how we do business. This includes medical marketing for your practice or hospital, which is why you need to prepare for the “new normal.” As hospitals are open for elective procedures, you’ll find […]
Medical Websites, Reputation & Online Presence
When was the last time you were turned off from a business based on their online reputation? The menu for that seafood restaurant down the street sounded really good but they only had 3.4 stars on Google. What about a doctor’s office or mechanic? Same thing.
Ninety percent of consumers read online reviews before visiting a business!
Review sites such as Yelp, Google and even Facebook have given businesses an opportunity to promote their business through someone else’s experience or digital word-of-mouth. A good online review can bring you new business, but a bad review can turn future customers away.
Medical blogs are a vital part of successful healthcare marketing. One of our healthcare clients has seen a 1,499% increase in traffic from people who entered their website via the blog. This includes potential patients that may have never seen their website if it were not for their blog. In this post we’re going to […]
Millennials are currently the most lucrative market in the United States. At 80 million individuals, they make up one-fourth of the total population. If you’re not actively reaching them, you’re missing out. To give you a boost, here are our most recent insights on how to market your medical practice to millennials. Why Are Millennials […]
More than 77 percent of those looking for a new doctor check out his or her online reviews before scheduling an appointment. Perception often equals reality, and if potential patients have a perception of you –no matter how misguided it may be—then that perception becomes their reality. That’s why we believe no comprehensive medical practice marketing plan is complete without extensive reputation management. We’ve outlined 10 reasons why.
Fair or not, people DO judge a book by its cover. Your potential patients will see your headshot as a projection of your quality of care. Therefore, you don’t want a headshot that is poor quality or one that makes you look tired or disheveled. We’ve got the information you need to be sure you’re always putting your best foot forward when you’re in front of the lens.
Medical marketing can be confusing. It’s a careful combination of addressing online reviews, engaging in social media, maximizing your search engine optimization potential and creating new, relevant blog content to establish you as an authority.
You want your patients to be healthy, but your website looks like it could use some help. A good website for your medical practice is vital for securing new patients and establishing you as an authority in your specialty.
You have a busy schedule and patients are waiting. Who has time for a medical blog? If you’re not taking advantage of this important tool, you’re missing out on valuable search engine traction. We discuss how vital a blog is to your marketing strategy, how to find interesting topics, and what to do if you don’t have time to write them.
I caught a video today about Nick Vujicic. If you’ve got 5 minutes, you definitely ought to watch this. In the video Nick made the point that thankfulness is the essence of a productive life. It’s hard to argue with that. Considering how blessed Proclaim Interactive has been over the past few months it is […]