The Nike swoosh. The distinctive red and curvy bottle of Coke. The golden arches. These famous brands demonstrate how important logos are to your business. We’ve taken some time out to share some of our favorite logos. Is yours on the list?
Maybe the book is usually better than the movie, but in marketing, video trumps written content 59% of the time. Since the first camcorder was created in 1963, the average person’s ability to take videos has increased exponentially. 77% of Americans own a smartphone, giving them the ability to record and watch videos anywhere, at […]
Meet the Proclaim Interactive team! Roger Young, Web Developer / Videographer Joined the team: February 2013 Could you explain your role here at Proclaim? R: Website Developer, Videographer and Technical Support What is your favorite sports team? Why? R: Huge Boston Red Sox fan since I was a kid. I grew up, both parents being […]
No one who works with words is immune to writer’s block. It has afflicted scribes from Shakespeare’s time to modern best-selling writers like Stephen King. If the blank page is overwhelming, don’t worry. We’ve outlined some simple solutions on how to beat writer’s block that will bring the muse back into your life. 1. Break […]
We like to think of it as a sweet repeat. We’re thrilled to win a silver W3 award for web design. The W3 Awards are a prestigious, nationwide competition judged by the Academy of Interactive and Visual Arts (AIVA). Academy members include executives from organizations such as Microsoft, Disney, HBO, and MTV. Our award was […]
In 1967, a Super Bowl commercial “only” cost $42,000. In 2016, that price skyrocketed to $5 million for a 30-second ad. For you math whizzes out there, that’s roughly $166,666 a second. With such a hefty price tag, ad agencies feel intense pressure to raise the bar every year. The goal isn’t just to […]
Thin is out. Fat is in. It’s no surprise that search engine giants like Google frown upon thin online content. After all, who wants to read a short, poorly written blog post with little relevant information? The trend is now toward “fat” content, extensive quality content that includes videos, white papers and infographics and now, […]
We’re running out of wall space. We mount every award we’ve received on our conference room walls, and our latest accomplishment has placed our display space at capacity. What a wonderful problem to have. We recently earned one gold and two silver trophies for design excellence at the 22nd Annual Communicator Awards. This is the […]
A picture is worth a thousand words, and Instagram is the place where people go for inspiration. Make sure your company’s Instagram photos are conveying the message you want to get across in an eye-catching way. Here are five tips for creating successful posts. 1. DEFINE A CLEAR GOAL Decide what attainable goal you’re aiming […]
We’re a Davey Award Winner! We were thrilled to get the news that we won two Davey Awards for design excellence. The Davey Awards honors the best in websites, design, video, advertising and social media from agencies worldwide. We’re particularly excited about this award because the competition is judged by the Academy of Interactive Visual […]
