How to Incorporate Video into Your Marketing
Maybe the book is usually better than the movie, but in marketing, video trumps written content 59% of the time.
Since the first camcorder was created in 1963, the average person’s ability to take videos has increased exponentially. 77% of Americans own a smartphone, giving them the ability to record and watch videos anywhere, at anytime.
Video has become the most popular form of content for consumers to intake. Simply adding video to your marketing can increase brand awareness, generate more leads, and increase sales. According to most marketers, it has the highest ROI of any content.
Maybe the book is usually better than the movie, but in marketing, video trumps written content 59% of the time. tweet this
So, are you ready to add video to your marketing campaigns?
Here are four ways to get the most out of using video in your marketing:
1. On Your Website
If a photo is worth a thousand words, a video is worth a million. When it comes to introducing your brand, your team, or your product to your customers, there is no better way than with a video.
Videos build trust with your customers. While the internet tends to make people skeptical, 57% of consumers say that a video gives them confidence to make a purchase.
The ability to watch a product move or see you talk about your company is much more effective than simply posting a photo and writing it out. It allows you to show emotion, which in turn generates trust with the consumer.
57% of consumers say that a video gives them confidence to make a purchase. tweet this
There are several places you can potentially add a video to your website, here are a few of our favorites that we’ve done for clients:
• On the home page
• Physician Profiles
• On the Landing Page
• Peripheral/background videos
2. In Your Social Media
Since the birth of YouTube in 2005, the use of video in social media has increasingly become a standard.
500 million people are watching Facebook videos every day and Snapchat users watch 10 billion videos every day.
Of course you can post a pre-recorded video to the site easily, but you can also consider a few different kinds of videos for your campaign…
The ability to interact with your followers in real time was added to Facebook in Spring of 2016. It had already been offered on a few other social media platforms like Periscope and YouTube, but by bringing it to Facebook, it was suddenly easily accessible to millions of users.
Live videos give brands the ability to be candid with their followers. No scripts, no staging (we always recommend a game plan, though.) Followers can ask questions and receive answers in real time. Live videos add an additional level of personalization to videos posted online.
Not sure what your followers may enjoy watching live? Consider these ideas:
- Behind-the-scenes: sneak peeks have always drawn consumers. A chance to see inside an event or a business that you don’t normally get.
- Q.A.’s: let them give opinions on a new product line or invite an expert in the field to talk to your followers
- Special announcements: Are you opening a new location? Do you have a huge sale coming up? Take the announcement live to tell your fanbase what is going on.
The best part about live videos? They don’t disappear after you’re done. All the work and effort you put into your video can still be shared and enjoyed after it is no longer live.
Sponsored ads are everywhere on social media. Most social media sites blend them in with the other content so well, they’re easily digested by unsuspecting users.
Video ads have the similar pluses to tv commercials with the added benefits of micro-targeting the ad and without the expense. In the age of digital, videos ads also give watchers the ability to act upon your ad immediately (depending on your sales cycle) and everything is trackable. You know how many people watched, how many people reacted, and how many people converted within days of running an advertisement.
3. In Your Email Marketing
Most email platforms, like Mail Chimp, have perfected their video integration. This is good news because the data shows users love receiving videos via email.
Simply adding the word “video” into your email subject line can increase opens by 19%. The other key metrics follow that growth with a higher click-through-rate to the website and less unsubscribes.
Simply adding the word “video” into your email subject line can increase opens by 19%. tweet this
Make the most of that click-through-rate with a clear call-to-action and superb landing page.
4. In Your SEO Game Plan
In case you couldn’t tell by their acquisition of YouTube in 2006, Google loves video content.
Google’s main goal is to always give searchers what they want on the first time, and they know that searchers prefer video over written content. Adding video to your website can help increase your visibility in the search engine results pages.
When adding a video to your site, keep a few things in mind:
- Use a keyword-rich title for your video
- Create a keyword-rich (but not stuffed) description for your video
- Customize the video thumbnail to look appealing
Sounds like an obvious win for your business, right? Give us a shout, and we’ll help you make the most of utilizing video in your marketing.
Interested in learning more? Here are a few other articles that you might enjoy:
How to Keep Your Emails Out of the Trash
The Search Results Page is Changing: What You Need to Know
Since its inception in 2000, Proclaim Interactive has combined excellence in design and think-out-of-the-box digital marketing to become one of the most award-winning firms in the region.
Proclaim Interactive provides website design, social media management, SEO and general marketing services designed to amplify clients’ messages. For more information, send us an email or call 910.795.4143.