We’ve got a lot to be thankful for every day, and this year, Proclaim has been enormously blessed. We’ve worked with wonderful clients, won several awards for excellence and welcomed new employees to the Proclaim family.
We’re also thankful that we have an effective logo. We think it perfectly describes what we do; the orange “ramp” illustrates the way we use data-driven decisions and comprehensive marketing strategies to amplify our clients’ messages and help them achieve their marketing goals.
The orange makes the logo stand out, just as we help our clients stand out above the “noise” of the marketplace.
Logos are incredibly important because they represent “the first bank of brand.” Therefore, it’s vital to have an effective, memorable logo clearly conveying your purpose. Our staff members have some favorite logos they are thankful for—by carefully examining each logo, you’ll see how these symbols perfectly illustrate the best principles of design.
“I am thankful for the Strossner’s Bakery logo. When people see it, they actually have an excited reaction! What yummy treat is inside the blue and white box? The blue represents solidarity and the curves represent friendliness. The name signifies the pride that the Strossner family takes in the happy, outgoing customer service and excellent quality of the products.”
“I’m thankful for the Patagonia logo. This logo features the Andes mountain chain between Argentina and Chile in a region called Patagonia. It seems rather simple, but the mountains with the blue/purple color scheme provoke a sense of dependability and a readiness for my next adventure. Even now, I feel most at home when I am in the mountains, and my Patagonia gear is always waiting for me.”
“FedEx. I love the way there is an arrow embedded in the white space. This indicates speed and forward movement to me. It’s also simple and bold enough to be easily identifiable from a distance and on a speeding truck or plane.”
“I really like the Peloton logo. It mixes the P and the metaphor of the cycle peddles, has forward movement and great use of white space. It’s single color and very versatile.”
“I love the Chick-fil-A logo. Mostly because I am addicted to their food but also because I love the mark itself. It takes a fun, child-like approach with the spelling of the name, and I love how the chicken grows out of the first letter. I think there is also an interesting message in having ‘fil’ in the name. It suggests you will be full and/or fulfilled after visiting. The ‘A’ suggests high quality… the highest grade. And it has basically been the same logo since the early 70’s…It still works. That’s a quality mark!”
“The Beats logo – simple, great use of white space. Effective with the “b” and looks like a headphone.”
“I love the Coca-Cola logo. For a product like soda that could potentially lack sophistication, the Coca-Cola logo brings an essence of timelessness and tradition.”
“One of my favorite logos is the Visit NC logo. It’s simple, yet accurately represents what it stands for: a large gradient blue/green “NC” to represent the colors of the mountains to the sea of North Carolina, with a cutout of a longleaf pine tree (the state tree) in the middle. Visit NC’s tagline happens to be, “nothing compares”, which cleverly also works with the letters “NC”, but the part that draws me in most is the simplicity of it and the appeal to my love of getting outdoors in our beautiful state!”
“Believe it or not, one of my all-time favorite logos is for the U.S. Department of Health and Human Services. I love how the eagle silhouette also includes people in profile. The entire design has an easy flow to it, creating nesting images without forcing it.”
Brand Logo Design
Logo design is a skilled balance between grabbing the viewer’s attention in a way that doesn’t overwhelm the message. Remember, in addition to being memorable, the logo has to bring your brand to mind when the viewer sees the artwork.
Established in 2000, Proclaim Interactive is an award-winning, think-out-of-the-box digital marketing agency located in Wilmington, NC. Proclaim Interactive provides website design, social media management, SEO and general marketing services designed to amplify clients’ messages. For more information call 910.795.4143.