Meet the Team: Chrissy Holleman
Meet the Proclaim Interactive team!
Chrissy Holleman, Marketing Specialist
Joined the team: January 2016
Please describe your role here at Proclaim.
C: I’m the Senior SEM Specialist, so I oversee the paid placement (pay per click advertising) and search engine optimization we do for clients.
How did you go from being in the professional tennis industry to such a seemingly different field, the marketing industry?
C: I was actually doing marketing and sales for a tennis travel company (insert shameless plug for Grand Slam Tennis Tours) when I decided to branch out and start my own marketing company. GSTT was very supportive, as were my parents. I am so grateful to my mom who pushed me to learn more and more of the marketing industry as I was growing up. She hired me to do the flyers and marketing for her company and she actually set up an interview / job opportunity with a printing company. I learned the old school way of 4 color process printing. I guess you could say I’ve always been in marketing!
Your zodiac sign is Sagittarius. What is the most spot-on trait of a Sagittarius that you possess?
C: I’m a spot on Sag! I often come across with a strong personality, you’ll hear me say that I don’t have a filter sometimes, but I am pretty self conscious on the inside.
What’s your favorite way to de-stress?
C: It depends. A good hard set on the tennis court is the perfect release after a tense day; or a Yin Yoga session is what I need to wrap up a long week.
What do you love and what’s pretty challenging about SEO / PPC / Google Ads?
C: In one word: Change. On one hand I love how fast technology changes and I really enjoy variety in my day and solving the puzzle of ranking in engines and targeting audiences for ads. On the other hand, I spend a little bit of time pulling out my hair because the search engines change all the stinking time. Just think, the next generation is almost completely accustomed to *speaking* their searches. I was thinking the other day, it would be pretty cool to see the searches people “ask”, not the trending ones, but the opposite of trending, those random little searches that give you insight into what people need or want. I bet there are a ton of million dollar invention ideas in that bank of search terms… Does Google own that info? Think of all the cool things that could come from that knowledge! Wow!
You’re on a deserted island and can have three things with you. What are they?
C: Randy: my husband (Does that defeat the purpose of it being deserted? Randy, if you’re reading this, you are not a thing, but I need you on this island anyway.), my garden, unlimited dry firewood.
Established in 2000, Proclaim Interactive is an award-winning, think-out-of-the-box digital marketing agency located in Wilmington, NC. Proclaim Interactive provides website design, social media management, SEO and general marketing services designed to amplify clients’ messages. For more information call 910.795.4143.