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Proclaim recently acquired Catalyst Advertising, and Spence Hackney, our president, said this acquisition represents a strategic opportunity for both businesses and their clients. Read more about the details of the acquisition.
One aspect of successfully marketing for nonprofits is to harness the power of a website funnel. This one tool will help you get better quality leads with less effort. What’s a marketing funnel and how do you use it? Continue reading to find out.
Is PPC Worth the Effort? Evaluate Whether or Not it’s a Good Advertising Choice for Your Medical Practice
Pay-per-click advertising, also known as PPC, is a wonderful way to always make sure your medical practice is noticed. It’s a great, effective and proven marketing strategy …
…except when it isn’t.
PPC advertising alone is rarely enough to help you reach your goals. Discover the perfect time to employ PPC into your marketing plan.
More than 77 percent of those looking for a new doctor check out his or her online reviews before scheduling an appointment. Perception often equals reality, and if potential patients have a perception of you –no matter how misguided it may be—then that perception becomes their reality. That’s why we believe no comprehensive medical practice marketing plan is complete without extensive reputation management. We’ve outlined 10 reasons why.
Fair or not, people DO judge a book by its cover. Your potential patients will see your headshot as a projection of your quality of care. Therefore, you don’t want a headshot that is poor quality or one that makes you look tired or disheveled. We’ve got the information you need to be sure you’re always putting your best foot forward when you’re in front of the lens.
It’s a nightmare that can wake you in the middle of the night and leave your advertising budget in shambles: marketing fails. These are not only expensive mistakes, but there’s also a lot of significant public relations fallout as a result. However, you can minimize your chances of falling into these situations by following a […]
Effective messaging is important to any business, whether it’s a medical practice, a non-profit organization, or a shopping site. We love working with churches and helping them proclaim their message. When churches come to us for a website redesign or they’d like for us to tweak a design they did themselves, we’ve noticed three mistakes that consistently reappear.
Medical marketing can be confusing. It’s a careful combination of addressing online reviews, engaging in social media, maximizing your search engine optimization potential and creating new, relevant blog content to establish you as an authority.
While many American companies opted to ignore GDPR initially, they won’t be able to for much longer. California may soon become the first state to enact a similar law, signaling the spread of GDPR standards throughout the United States. The ballot measure will be voted on in November 2018, and wide spread implications are expected.
If your business has a chance of interacting with Europeans or Californians, now is the time to get your business up to GDPR standards.