The cliché proclaims that beauty is in the eye of the beholder. While that’s a nice sentiment, it doesn’t apply to design. Good design enhances your marketplace presence, proclaims your organization’s story, and enables your customers or patients to easily identify and engage with your brand. Bad design is embarrassing at best, and at worst, […]
We’ve all been there. From the ugly, homemade Christmas sweaters to the flamboyant glamour shot, there are thousands of examples of photographs that seemed a good idea at the time but are now a source of embarrassment rather than pride. For evidence, look no further than the book Awkward Family Photos. (Warning: their website is […]
In 2018, just over 125 billion emails were sent and received each day. It’s no wonder you have a mere 2 seconds of inbox time to entice your reader before he swipes left. The good news is that improving your open and click rate is not rocket science. By making these 4 easy changes, you’ll see improvements in all the right areas.
There’s only one thing that remains constant about Facebook and that’s the fact they never stay the same for long. Facebook’s latest algorithm changes have transformed the way businesses utilize social media, and to get the best results for your company, you’ll want to adjust your marketing strategy accordingly. Read our top tips to remain relevant on Facebook.
Proclaim recently acquired Catalyst Advertising, and Spence Hackney, our president, said this acquisition represents a strategic opportunity for both businesses and their clients. Read more about the details of the acquisition.
One aspect of successfully marketing for nonprofits is to harness the power of a website funnel. This one tool will help you get better quality leads with less effort. What’s a marketing funnel and how do you use it? Continue reading to find out.
Is PPC Worth the Effort? Evaluate Whether or Not it’s a Good Advertising Choice for Your Medical Practice
Pay-per-click advertising, also known as PPC, is a wonderful way to always make sure your medical practice is noticed. It’s a great, effective and proven marketing strategy …
…except when it isn’t.
PPC advertising alone is rarely enough to help you reach your goals. Discover the perfect time to employ PPC into your marketing plan.
More than 77 percent of those looking for a new doctor check out his or her online reviews before scheduling an appointment. Perception often equals reality, and if potential patients have a perception of you –no matter how misguided it may be—then that perception becomes their reality. That’s why we believe no comprehensive medical practice marketing plan is complete without extensive reputation management. We’ve outlined 10 reasons why.