I love to travel and like most travelers, the biggest challenge I face when planning a trip is choosing a place to stay. I spend hours doing Google searches, reading customer reviews, and scouring through hotel/hostel photo galleries to find the perfect spot, only to be disappointed when I arrive and find that the photos were misleading. “Photos are a critical component people rely on when researching hotels and ultimately deciding to book a hotel,” says David Pavelko,Travel Partnerships Director at Google. “To date, photo quality has been inconsistent and there hasn’t been any great innovation in this space.”
This is where Google Business Photos steps in. Google first introduced Business Photos in 2010 – many businesses jumped on board: hotels, retail shops, restaurants, churches, professional offices, you name it. Customers no longer had to scroll through a selection of outdated photos. Now they can virtually walk through the space before making a purchase.
What Can a Google Business Photo Shoot Do For Your Business?
· Create a 360 degree virtual tour of your business
· A Google+ page will optimize your business in search rankings and general networking. Images appear on Google Search results and Google Maps and can be easily embedded on your website or linked to share on social networks, emails, blogs and more
· Business Photos enhance your Google+ page and create an engaging experience to attract more customers. They highlight the décor, ambiance, and unique qualities of your business
· The Street View Navigation makes it effortless for customers to explore, walk through, and truly experience your business before visiting