Gone are the days when WordPress was merely a blogging platform. It’s steadily grown and transformed through the years to become one of the most effective, versatile, website and mobile app platforms. If you’re not exploring what WordPress can do for your site, you’re missing out on a powerful tool. It’s why we use a WordPress platform for our own site.
There are several advantages to WordPress, and we’ve outlined three reasons you should consider converting your site.
1. WordPress leads to significant savings because it’s open source software.
This means that WordPress is free to install, deploy and upgrade. Its community of millions of users regularly improves and refines the software. This also reduces development costs and deployment time.
2. It has thousands of plugins and templates.
This extensive variety enables WordPress to help your site evolve with different functionalities.
3. WordPress is easy to use.
In fact, it’s one of the most user-friendly platforms out there. This means you can easily make basic content changes with no major hassle.
4. It features an extensive variety of templates.
If for some reason, your company changes direction or adds a new logo or embarks on a totally new branding campaign, WordPress makes it easier to select a different theme to match your website’s new objectives.
5. It’s search engine friendly
Google likes clear titles and relevant keywords. WordPress simplifies the process of using appropriate keywords in titles so search engines can easily tell what your site is all about. There’s even a handy plugin to help.
One important caveat here: There’s a difference between being search engine friendly and search engine optimized.
Search engine friendly means the site has everything in place for search engines to find the page, making it more likely to have a good ranking on the search engine results page. Think of it as “set it and forget it.”
Search engine optimization is an ongoing process that continually examines every aspect of your site’s online performance and adjusts it accordingly.
Think of it this way:
Search engine friendliness is like the chassis and frame of a race car. Its top-of-the-line design gives it the tools needed to cross the finish line.
Search engine optimization is making consistent changes to the car to ensure it’s in shape to not just cross the finish line, but also to win the race. This may mean changing tires, adjusting gears or replacing parts that are no longer relevant.
We’re your complete WordPress support company
We’ve helped our clients get the most out of their sites by converting them to WordPress. As a result, they have more flexibility and power at their fingertips than before.
Our course, just like the race car in the analogy mentioned before, we know it’s not enough to merely provide the framework. To help ensure your success, we provide our clients with advanced search engine optimization services, award-winning photography and award-winning social media marketing.
Are you ready to amplify your message with WordPress?
We’ll gladly take you through the process. Just give us a call.
Since its inception in 2000, Proclaim Interactive has combined excellence in design and think-out-of- the-box digital marketing to become one of the most award-winning firms in the region.
Proclaim Interactive provides website design, social media management, SEO and general marketing services designed to amplify clients’ messages. For more information, call us at 910.795.4143.