It was love at first sight. It was perfect. It reflected who you were, the message you wanted to convey, and you were thrilled. So why redesign your logo?
Well, let’s be honest, the thrill is gone. Now you’re constantly asking yourself, “should I redesign my logo?”
And if you’re asking the question, there’s a good chance the answer is yes.
Logos capture the style and essence of your brand story.
As styles change and your company’s history slowly transforms, what was once a strong, singular message may appear confusing or lackluster. These are signs that you should redesign your logo.
Not sure if you need to update your logo? Don’t worry. We’ve compiled a list of seven simple questions you should ask.
Why Redesign Your Logo? 7 Questions To Give You The Answer
1. Is the style dated?
You wouldn’t consider going to a social event in an outfit that was dramatically outdated. (We’re looking at you, ‘80s permed hair.) Granted, fashions tend to come in cycles, and what’s old may be new again.
But with logos? Not so much.
A dated logo gives the impression that your company is dated. In a case like that, you may want to consider streamlining designs, such as this example seen in the evolving logo for Shell.
Notice how they were able to keep the main image—the heart of the brand—but still update it for a modern audience.
2. Is the logo still tastefully appropriate?
Remember, what may have been acceptable in the ‘70s is taboo in the 21st Century…and often with good reason.
If your logo is based on jokes, puns, or out-dated and inappropriate cliches, it’s probably time for an update.
3. Has your brand story changed?
Perhaps your company decided to redefine itself or new leadership has taken the helm. Use this as an opportunity to redesign your logo and gain a fresh look.
For example, Firefox recently launched a logo redesign to not only freshen its current one, but to make it one in a series of icons to symbolize the brand’s different ventures, from VR browsers to file-sharing tools.
4. Is your logo design missing something obvious?
Speaking of Firefox, regardless of what you think of their redesign, it’s much better than the original logo from 2002. It had fire. But no fox. Instead it captured the image of a phoenix rising from the flames.
Granted, the obvious answer doesn’t always lead to the best design. However, when you’re trying to establish name recognition, make sure the visual matches the verbal.
5. Has there been a merger?
Did you ever wonder what was behind the Audi rings?
Audi is part of the Auto Union Company, and in the 1930s, the four companies that comprised the union merged together. Each ring represents one company.
This perfectly illustrates how a logo can create a new branding identity to represent a merger.
6. Do the colors work well together?
Remember, color is deeply linked to psychology. You have to take into account not only what looks good together, but the meaning of various colors.
This is important if your company conducts business internationally. Why? In certain countries, there are colors that are considered lucky and others detrimental. Respecting these cultural details can make a difference in your profitability.
7. Does it fall into any of our “unlucky 7” design mistakes to avoid
You may want to take a quick perusal at our blog on design mistakes to avoid. Granted, this article dealt with web design, but many of the same principles apply.
You always want to have a clear logo that is proportionate – not warped. You also need to be sure the text is clearly visible and easy to read. You want to be sure that the colors are complementary,
Need a logo design? We’re here to help!
We’ve won several awards for logo design from every major health care marketing contest. You can take a look at some of these graphic designs and see firsthand how we can enhance your company’s story, build your medical practice, and produce a better return on your investment.
Isn’t it time to invest in a better logo? Isn’t it time to invest in Proclaim Interactive?
Since its inception in 2000, Proclaim Interactive has combined excellence in design and think-out-of- the-box digital marketing to become one of the most award-winning firms in the region.
Proclaim Interactive provides website design, social media management, SEO and general marketing services designed to amplify clients’ messages. For more information call 910.795.4143.