So, what does Pay Per Click management entail?
It starts where all good marketing starts, with establishing a conversion goal. We work with you to establish exactly what "success" is for your organization. This might be a newsletter signup, contact form submission, scheduled appointment, financial donation or a purchased product.
With your marketing or sales goals in mind, we optimize specific landing pages of your site for the various Pay Per Click ads we'll be running. Once the Google AdWords campaign is up we constantly hone the positioning to get the maximum number of conversions for the marketing investment. This strategy creates a reliable campaign that generates a predictable number of sales, leads, donations or other outcomes.