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Ice Breaker Run

Ice Breaker Run

taking steps towards mental health

It’s called The Icebreaker Run: On May 16, 2016, a six-runner team will leave Los Angeles, California and take the first of over 5 millions steps to create a conversation about mental illness. The nation-wide run will end on June 9, 2016 at Mental Health America’s (MHA) Annual Conference in Alexandria, Virginia. Each day, the team will cover 130 miles (about the distance of a marathon)!

Proclaim Interactive was thrilled to be a part of this extraordinary cause, bringing more awareness to the divide that exists between metal illness and mental health. We began with a brand new logo design that symbolizes running legs as well as mental health barriers. We then designed this well-branded website to provide information about the team, updates on the progress of the run and an easy way to donate to Mental Health America.

In addition to proving a killer website, we also designed an email template to match the site so that the team leaders can maintain close contact with supporters throughout the run.


We’re thrilled to announce that Proclaim Interactive has won a prestigious honor for our work with Ice Breaker Run.

The MarCom Awards, Website Design