Login     contact us    blog    client tools    search

search

go

Search Engine Optimization (SEO)

Rankings = Traffic

Now that you have a beautiful website, it's time to get visible! While there are many ways that people find your website such as social media and email newsletters, search engines like Google and Bing still drive the majority of new visitor traffic. The SEO landscape is constantly changing, so our expert team keeps up with the latest methods to making sure your website gets the visibility and traffic it needs.

Success in the search engines can mean the difference between a fabulous website that you simply share with your staff and friends, and a productive site that brings in new clients!




           

There are a wide assortment of services available today that offer to get you higher rankings in Google and Bing. Some of these are effective, and some can actually get you permanently excluded from the search engine's listing. Our service is effective because of a couple unique characteristics:

An Honest and Transparent Approach to SEO

Many search engine optimization (SEO) firms promise the sky and deliver only smoke and mirrors. We strive to be different and operate with absolute transparency with our clients. We will be forthright with you about what is possible and what is not; we won't make promises that we can't keep.

A True Partnership

Our clients often describe us as a partner, and this applies to our SEO work as well. After our initial SEO effort, we will deliver a report detailing precise actions you can take to improve your search engine rankings. We will not lock you into a high monthly fee for a bundle of services that you might not understand. Instead, we'll make specific recommendations and let you choose which ones to implement on an ad hoc basis.

A Complete Strategy

We don't merely optimize your site for the search engines and submit it to them for review. We bring together many facets to create a comprehensive search engine marketing strategy. This strategy may include paid placement on Google and Bing, maintaining an active presence on the various social networks (Facebook, Twitter, Youtube, etc.) setting up affiliate relationships, securing links from other sites, or creating direct email campaigns.

Articles

Why Every Medical Practice Needs A Blogging Strategy

Why Every Medical Practice Needs A Blogging Strategy

Medical practice employees, both clinical and non-clinical, have their hands full juggling the multitude of tasks required to run a successful practice. At first glance, blogging doesn’t seem like a top priority. However, if you’re medical practice doesn’t have a solid blogging strategy, you’re missing out on greater visibility in the search engine results.
The Top Sites Your Patients and Customers Use to Review You

The Top Sites Your Patients and Customers Use to Review You

Online reviews have become an influential tour de force: A whopping 88 percent of consumers read reviews to determine whether or not they will use a business, and they trust online reviews as much as personal recommendations. A large part of gaining ownership of your online reputation is being aware of where consumers are reviewing you. 

 

Google Announces Mobile Search Update In April: Just How Much Traffic Will You Lose?

Google Announces Mobile Search Update In April: Just How Much Traffic Will You Lose?

SEO-pocalypse. Mobilegeddon. I feel like Arnold Swarzenneger should be walking through the door any moment. Fortunately, the earth is not going up in flames as these new monikers suggest; however, on April 21, Google will start using mobile-friendly compliance as a ranking factor in smart phone search results. And this change will have a huge impact on your site’s ranking.
The New Google My Business: What You Need To Know

The New Google My Business: What You Need To Know

We’re no strangers to the frequent Google changes: guidelines, algorithms, updates . . . is your head spinning yet? So we were pleasantly surprised to find out that this latest roll out by Google will actually make life easier for business owners. Overall, it’s an awesome integration that pulls many of the Google platforms you were already using (and might not have even known it) all together into one dashboard. So let me break it down for you.

4 Tips For Protecting Your Online Reputation

4 Tips For Protecting Your Online Reputation

Your company's worst nightmare is to have a customer say, “I had a horrible experience with you, and I’m going to go tell all of my friends about it.”...
Amplify your content

Amplify your content

Content is a game changer. It drives customer engagement, gives your brand a pulse, and - now more than ever - influences search engine results. The recent...
Facebook for Seniors

Facebook for Seniors

About twice a month I get in a conversation where someone tells me that they aren't using social media outlets such as Facebok, Twitter, or Linkedin because their clientele or target market is of the "older" sort. They seem to have this idea that the only people on any of the networks are twenty-something hipsters and Pinterest-obsessed moms. This is a myth, pure and simple, and I'm going to show you why.

How the Pros Market Medical Practice Websites

How the Pros Market Medical Practice Websites

How do we increase a practice's appointment requests by 60% and website traffic by 40%? It's all in the marketing plan. We weave SEO, a little social media magic, clever writing, strong visual design, photography and video into a cohesive whole that produces results.

The Power of an Interactive Marketing PLan

The Power of an Interactive Marketing PLan

We hear a lot about search engine optimization (SEO), social media, blogs, content strategieslocal mobile and pay-per-click (PPC) these days.  Everyone seems to be telling you that you need one or more of these, and they might be right.  How do you choose?  Here is the answer: an Interactive Marketing Plan.