Show it, Then Say It

Everyone is coming to understand that having excellent content that people want to engage with is the key to lasting online success.  However, not all content is created equal.  When you think about developing a content strategy, remember this axiom: show it, then say it

Visual rules.  You’ll get more response out of a clever infographic than you will an incredibly well-written article.  More people will watch a 30-second video than will read a two-paragraph blog entry.  

A recent study by Kissmetrics said that “photos get 53% more Likes, 104% more comments and 84% more click-throughs than posts containing text only.”  If you are willing to spend an hour researching and crafting the killer blog post, spend the extra 30 seconds to add a great picture to it!