One aspect of successfully marketing for nonprofits is to harness the power of a website funnel. This one tool will help you get better quality leads with less effort. What’s a marketing funnel and how do you use it? Continue reading to find out.
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Is PPC Worth the Effort? Evaluate Whether or Not it’s a Good Advertising Choice for Your Medical Practice
Pay-per-click advertising, also known as PPC, is a wonderful way to always make sure your medical practice is noticed. It’s a great, effective and proven marketing strategy …
…except when it isn’t.
PPC advertising alone is rarely enough to help you reach your goals. Discover the perfect time to employ PPC into your marketing plan.
Fair or not, people DO judge a book by its cover. Your potential patients will see your headshot as a projection of your quality of care. Therefore, you don’t want a headshot that is poor quality or one that makes you look tired or disheveled. We’ve got the information you need to be sure you’re always putting your best foot forward when you’re in front of the lens.
It’s a nightmare that can wake you in the middle of the night and leave your advertising budget in shambles: marketing fails. These are not only expensive mistakes, but there’s also a lot of significant public relations fallout as a result. However, you can minimize your chances of falling into these situations by following a […]
Medical marketing can be confusing. It’s a careful combination of addressing online reviews, engaging in social media, maximizing your search engine optimization potential and creating new, relevant blog content to establish you as an authority.
Instagram is one of the most popular social media sites in the world. Its easy-to-share format has resulted in the number of users growing exponentially. In 2013, there were 100 million Instagram users. Now there are over 800 million. Time spent watching Instagram videos has also increased by more than 80 percent.
Since March 2017, Instagram has also doubled the number of paid advertisers to a whopping 2 million. Is this social network a good venue for your latest ad campaign? You bet! We’ve outlined several ways Instagram marketing can benefit your business.
Maybe the book is usually better than the movie, but in marketing, video trumps written content 59% of the time. Since the first camcorder was created in 1963, the average person’s ability to take videos has increased exponentially. 77% of Americans own a smartphone, giving them the ability to record and watch videos anywhere, at […]
Sticks and stones may break bones, but an online review left by a disgruntled patient can hurt forever. As a physician, your patients are constantly talking about their experiences with you and your practice online. Most of the time this happens in the form of a review left on one of the many platforms […]
Everyone has a brother with a friend whose cousin “knows” how to do SEO. Or at least, that cousin thinks he does. The act of optimizing your website to appear higher in the organic search engine rankings is called Search Engine Optimization or SEO. There are approximately 200 technical factors that Google uses to choose […]
“Change in all things is sweet.” –Aristotle Aristotle, the ancient Greek philosopher, had a knack for memorable quotes. But with all due respect, he didn’t have to deal with search engines. If he did, we’re not so sure he would view this ever-changing landscape as “sweet.” Aristotle said “Change in all things is sweet”, But […]