Just like the latest iPhone or the weather during a North Carolina summer, social media is constantly changing. And so should your social media strategy. While our current social channels (Facebook, Instagram and Twitter) continually make updates to their software on what seems like a weekly basis, there are also an array of new platforms […]
Even as we continue to strive to “flatten the curve,” COVID-19 will continue to shape and affect everything about our lives and how we do business. This includes medical marketing for your practice or hospital, which is why you need to prepare for the “new normal.” As hospitals are open for elective procedures, you’ll find […]
It’s safe to say that your life is pretty different now than it was six to eight weeks ago. We are no longer gathering for family dinners with our loved ones. Our favorite restaurants are closing their doors, gyms are putting away their weights, and CEO’s are now helping to home-school their children. Just like […]
When it comes to how people view hospice providers and services, there is a lot of confusion, frustration, and a lack of understanding. Although there has been a recent shift in perspective, now, more than ever, it’s important to correct these misconceptions and to promote your organization as a reliable, trustworthy and care-oriented organization. But […]
When was the last time you were turned off from a business based on their online reputation? The menu for that seafood restaurant down the street sounded really good but they only had 3.4 stars on Google. What about a doctor’s office or mechanic? Same thing.
Ninety percent of consumers read online reviews before visiting a business!
Review sites such as Yelp, Google and even Facebook have given businesses an opportunity to promote their business through someone else’s experience or digital word-of-mouth. A good online review can bring you new business, but a bad review can turn future customers away.
Medical blogs are a vital part of successful healthcare marketing. One of our healthcare clients has seen a 1,499% increase in traffic from people who entered their website via the blog. This includes potential patients that may have never seen their website if it were not for their blog. In this post we’re going to […]
The cliché proclaims that beauty is in the eye of the beholder. While that’s a nice sentiment, it doesn’t apply to design. Good design enhances your marketplace presence, proclaims your organization’s story, and enables your customers or patients to easily identify and engage with your brand. Bad design is embarrassing at best, and at worst, […]
We’ve all been there. From the ugly, homemade Christmas sweaters to the flamboyant glamour shot, there are thousands of examples of photographs that seemed a good idea at the time but are now a source of embarrassment rather than pride. For evidence, look no further than the book Awkward Family Photos. (Warning: their website is […]
In 2018, just over 125 billion emails were sent and received each day. It’s no wonder you have a mere 2 seconds of inbox time to entice your reader before he swipes left. The good news is that improving your open and click rate is not rocket science. By making these 4 easy changes, you’ll see improvements in all the right areas.