When it comes to how people view hospice providers and services, there is a lot of confusion, frustration, and a lack of understanding. Although there has been a recent shift in perspective, now, more than ever, it’s important to correct these misconceptions and to promote your organization as a reliable, trustworthy and care-oriented organization. But […]
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When was the last time you were turned off from a business based on their online reputation? The menu for that seafood restaurant down the street sounded really good but they only had 3.4 stars on Google. What about a doctor’s office or mechanic? Same thing.
Ninety percent of consumers read online reviews before visiting a business!
Review sites such as Yelp, Google and even Facebook have given businesses an opportunity to promote their business through someone else’s experience or digital word-of-mouth. A good online review can bring you new business, but a bad review can turn future customers away.
Medical blogs are a vital part of successful healthcare marketing. One of our healthcare clients has seen a 1,499% increase in traffic from people who entered their website via the blog. This includes potential patients that may have never seen their website if it were not for their blog. In this post we’re going to […]
Originally from Mississippi, Christian is ready to give North Carolina a try. Having worked in marketing for several years, he feels confident he can take his clients to the next level, but as what Avenger? Read on to learn more!
The cliché proclaims that beauty is in the eye of the beholder. While that’s a nice sentiment, it doesn’t apply to design. Good design enhances your marketplace presence, proclaims your organization’s story, and enables your customers or patients to easily identify and engage with your brand. Bad design is embarrassing at best, and at worst, […]
We’ve all been there. From the ugly, homemade Christmas sweaters to the flamboyant glamour shot, there are thousands of examples of photographs that seemed a good idea at the time but are now a source of embarrassment rather than pride. For evidence, look no further than the book Awkward Family Photos. (Warning: their website is […]
In 2018, just over 125 billion emails were sent and received each day. It’s no wonder you have a mere 2 seconds of inbox time to entice your reader before he swipes left. The good news is that improving your open and click rate is not rocket science. By making these 4 easy changes, you’ll see improvements in all the right areas.
One aspect of successfully marketing for nonprofits is to harness the power of a website funnel. This one tool will help you get better quality leads with less effort. What’s a marketing funnel and how do you use it? Continue reading to find out.
Is PPC Worth the Effort? Evaluate Whether or Not it’s a Good Advertising Choice for Your Medical Practice
Pay-per-click advertising, also known as PPC, is a wonderful way to always make sure your medical practice is noticed. It’s a great, effective and proven marketing strategy …
…except when it isn’t.
PPC advertising alone is rarely enough to help you reach your goals. Discover the perfect time to employ PPC into your marketing plan.
Fair or not, people DO judge a book by its cover. Your potential patients will see your headshot as a projection of your quality of care. Therefore, you don’t want a headshot that is poor quality or one that makes you look tired or disheveled. We’ve got the information you need to be sure you’re always putting your best foot forward when you’re in front of the lens.