Just like the latest iPhone or the weather during a North Carolina summer, social media is constantly changing. And so should your social media strategy.
While our current social channels (Facebook, Instagram and Twitter) continually make updates to their software on what seems like a weekly basis, there are also an array of new platforms that hit our downloads weekly, for instance, TikTok.
You may be wondering, how do you keep up with everything while still promoting your business or services? I’m here to break down what’s happening on each of these channels and how you can benefit and adjust your strategy moving forward.
Important Facebook Updates You Should Know About
Facebook is Testing Email Marketing
How many emails do you get a day? Let’s say 100, split between multiple inboxes. Work, personal, and your other personal. Now, add your Facebook inbox to that mix.
That’s right, Facebook is testing out their own email marketing tools. This is currently only being tested among a small group of small businesses and pages.
In a statement given to AdWeek Facebook said the following:
“We’re evaluating whether these tools are beneficial for people and businesses before deciding whether to expand it further.”
Slow Your AdRoll
As if email wasn’t enough, Facebook has more updates. The platform is pushing back on its decision to limit the number of ads each page can run at the same time until early next year.
This delay is to help “provide you with more time to adopt ad volume best practices before enforcement begins,” according to a Facebook spokesperson.
Why would Facebook want to limit their own revenue stream?
According to Facebook, running too many ads leads to worse overall ad performance. This could eventually reduce overall ad spend because the ad’s effectiveness is impacted, which could in turn, lower the amount of money businesses are willing to spend on Facebook ads.
Twitter is Adding More Ads
Have you noticed an increase in ads on your Twitter feed lately? Well, you’re not the only one.
The platform has been slowly adding more ads to each user’s feed, but have been rolling them out more during the last few weeks. Here’s what Twitter had to say about it:
“ We regularly experiment and deploy changes to our advertising experience, while aligning to our principles and standards of a high-quality experience on Twitter.”
You may be wondering, why the sudden change? This is mostly in response to the recent pandemic.
With businesses closing and sports on hold, the platform has had to increase their ad load to generate more revenue while also taking advantage of their increased usage during this pandemic.
Instagram 2020: New Features and Updates
Did you know that Instagram currently has over 1 billion users and is known to generate the highest engagement rates of any other social media platform? Not only does the platform grow on a daily basis, but they also are continually making changes to improve their user experience.
Recently, Facebook made a step into the ecommerce world by introducing Facebook Shops. This allows users to shop products directly on either Facebook or Instagram. It’s now possible to make purchases without leaving the app.
Instagram introduced shops to help small businesses continue to sell to their customers during the COVID-19 pandemic. Shops are an immersive full screen storefront that gives businesses a chance to build their brand story and drive product discovery. It’s an all-in-one experience for the customer.
Here’s what Instagram said about this new tool.
“With Shops, we want to give people a place to experience the joy of shopping versus the chore of buying.”
The good news is setting up your own Instagram Shop is free and simple. You can get started here.
Should My Business Be on TikTok?
Since we’ve been quarantining and working from home, it’s safe to assume that some of us have lost time watching video on the new, emerging social platform that is TikTok.
While it started as a platform for comedy clips and savage dance moves, you may be wondering if there is now a place for your business among these videos.
In short, yes. Just like Instagram, it’s simple to create a business account and start putting out content for your customers to see. However, this platform is not for requesting appointments.
Tiktok is a way to express your brand from an inside point of view. Show your customers the “human” side of your company.
“With TikTok, advertisers have the opportunity to flip traditional marketing on its head, and place their brand at the forefront of innovative storytelling and creative content to connect with today’s generation”
Need Help Stay On Top of Social Trends?
Running a business can keep you pretty busy throughout your days. If you feel like adding a social profile would add just one more task to your to-do list, let us help you.
We can monitor, manage and optimize your social profiles for you. Interested in our services? Contact us to learn more about how we can help your business get social.