Just like the latest iPhone or the weather during a North Carolina summer, social media is constantly changing. And so should your social media strategy. While our current social channels (Facebook, Instagram and Twitter) continually make updates to their software on what seems like a weekly basis, there are also an array of new platforms […]
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It’s safe to say that your life is pretty different now than it was six to eight weeks ago. We are no longer gathering for family dinners with our loved ones. Our favorite restaurants are closing their doors, gyms are putting away their weights, and CEO’s are now helping to home-school their children. Just like […]
When was the last time you were turned off from a business based on their online reputation? The menu for that seafood restaurant down the street sounded really good but they only had 3.4 stars on Google. What about a doctor’s office or mechanic? Same thing.
Ninety percent of consumers read online reviews before visiting a business!
Review sites such as Yelp, Google and even Facebook have given businesses an opportunity to promote their business through someone else’s experience or digital word-of-mouth. A good online review can bring you new business, but a bad review can turn future customers away.
Millennials are currently the most lucrative market in the United States. At 80 million individuals, they make up one-fourth of the total population. If you’re not actively reaching them, you’re missing out. To give you a boost, here are our most recent insights on how to market your medical practice to millennials. Why Are Millennials […]
First things first, congratulations on launching your new company! Second, against popular belief, you do not need to create an account for your new business on every social media platform that is available. Of course, if you want to promote your brand/business, social media is a great place to start. With over 70 percent of […]
There’s only one thing that remains constant about Facebook and that’s the fact they never stay the same for long. Facebook’s latest algorithm changes have transformed the way businesses utilize social media, and to get the best results for your company, you’ll want to adjust your marketing strategy accordingly. Read our top tips to remain relevant on Facebook.
One aspect of successfully marketing for nonprofits is to harness the power of a website funnel. This one tool will help you get better quality leads with less effort. What’s a marketing funnel and how do you use it? Continue reading to find out.
Fair or not, people DO judge a book by its cover. Your potential patients will see your headshot as a projection of your quality of care. Therefore, you don’t want a headshot that is poor quality or one that makes you look tired or disheveled. We’ve got the information you need to be sure you’re always putting your best foot forward when you’re in front of the lens.
It’s a nightmare that can wake you in the middle of the night and leave your advertising budget in shambles: marketing fails. These are not only expensive mistakes, but there’s also a lot of significant public relations fallout as a result. However, you can minimize your chances of falling into these situations by following a […]
While many American companies opted to ignore GDPR initially, they won’t be able to for much longer. California may soon become the first state to enact a similar law, signaling the spread of GDPR standards throughout the United States. The ballot measure will be voted on in November 2018, and wide spread implications are expected.
If your business has a chance of interacting with Europeans or Californians, now is the time to get your business up to GDPR standards.