First things first, congratulations on launching your new company! Second, against popular belief, you do not need to create an account for your new business on every social media platform that is available. Of course, if you want to promote your brand/business, social media is a great place to start. With over 70 percent of […]
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There’s only one thing that remains constant about Facebook and that’s the fact they never stay the same for long. Facebook’s latest algorithm changes have transformed the way businesses utilize social media, and to get the best results for your company, you’ll want to adjust your marketing strategy accordingly. Read our top tips to remain relevant on Facebook.
One aspect of successfully marketing for nonprofits is to harness the power of a website funnel. This one tool will help you get better quality leads with less effort. What’s a marketing funnel and how do you use it? Continue reading to find out.
Fair or not, people DO judge a book by its cover. Your potential patients will see your headshot as a projection of your quality of care. Therefore, you don’t want a headshot that is poor quality or one that makes you look tired or disheveled. We’ve got the information you need to be sure you’re always putting your best foot forward when you’re in front of the lens.
It’s a nightmare that can wake you in the middle of the night and leave your advertising budget in shambles: marketing fails. These are not only expensive mistakes, but there’s also a lot of significant public relations fallout as a result. However, you can minimize your chances of falling into these situations by following a […]
While many American companies opted to ignore GDPR initially, they won’t be able to for much longer. California may soon become the first state to enact a similar law, signaling the spread of GDPR standards throughout the United States. The ballot measure will be voted on in November 2018, and wide spread implications are expected.
If your business has a chance of interacting with Europeans or Californians, now is the time to get your business up to GDPR standards.
Instagram is one of the most popular social media sites in the world. Its easy-to-share format has resulted in the number of users growing exponentially. In 2013, there were 100 million Instagram users. Now there are over 800 million. Time spent watching Instagram videos has also increased by more than 80 percent.
Since March 2017, Instagram has also doubled the number of paid advertisers to a whopping 2 million. Is this social network a good venue for your latest ad campaign? You bet! We’ve outlined several ways Instagram marketing can benefit your business.
Hire and promote first on the basis of integrity; second motivation; third capacity; fourth understanding; fifth knowledge; and last and least, experience. Without integrity, motivation is dangerous; without motivation, capacity is impotent; without capacity, understanding is limited; without understanding, knowledge is meaningless; without knowledge, experience is blind. -Dee Hock (founder and former CEO of […]