Instagram is one of the most popular social media sites in the world. Its easy-to-share format has resulted in the number of users growing exponentially. In 2013, there were 100 million Instagram users. Now there are over 800 million. Time spent watching Instagram videos has also increased by more than 80 percent.
Since March 2017, Instagram has also doubled the number of paid advertisers to a whopping 2 million. Is this social network a good venue for your latest ad campaign? You bet! We’ve outlined several ways Instagram marketing can benefit your business.