When it comes to how people view hospice providers and services, there is a lot of confusion, frustration, and a lack of understanding. Although there has been a recent shift in perspective, now, more than ever, it’s important to correct these misconceptions and to promote your organization as a reliable, trustworthy and care-oriented organization. But […]
Search Engine Optimization
Medical blogs are a vital part of successful healthcare marketing. One of our healthcare clients has seen a 1,499% increase in traffic from people who entered their website via the blog. This includes potential patients that may have never seen their website if it were not for their blog. In this post we’re going to […]
You have a busy schedule and patients are waiting. Who has time for a medical blog? If you’re not taking advantage of this important tool, you’re missing out on valuable search engine traction. We discuss how vital a blog is to your marketing strategy, how to find interesting topics, and what to do if you don’t have time to write them.
How many times a day do you use a search engine? On average, there are 6,586,013,574 searches per day, 77% of which happen on Google. Every time a search engine is used, your business has an opportunity to reach new patients or customers — but only if you’re website is visible for the keywords your […]
Everyone has a brother with a friend whose cousin “knows” how to do SEO. Or at least, that cousin thinks he does. The act of optimizing your website to appear higher in the organic search engine rankings is called Search Engine Optimization or SEO. There are approximately 200 technical factors that Google uses to choose […]
It’s affectionately called “Dr. Google” because more and more patients are seeking answers to their health care questions on the ubiquitous search engine. And while it’s good that Americans are taking an active interest in their health, the fact is that unreliable sources found on Google can lead them to questionable, often inaccurate information. That’s […]
Content is a game changer. It drives customer engagement, gives your brand a pulse, and – now more than ever – influences search engine results. The recent changes in Google have made the use of good content in your online presence a marketing priority. Companies must now out-publish the competition as well as out-advertise. So […]