A picture is worth a thousand words, and Instagram is the place where people go for inspiration. Make sure your company’s Instagram photos are conveying the message you want to get across in an eye-catching way. Here are five tips for creating successful posts.

1. DEFINE A CLEAR GOAL

Decide what attainable goal you’re aiming for with your Instagram profile as a whole and what you’re trying to achieve with each post. This can be anything from driving awareness of your brand to driving traffic to your website. Make sure your goal is clear and that your posts intentionally support it.

2. INCORPORATE A BRAND “FEEL”

Use your company’s colors, logo and theme in your posts. Users should be able to scroll through your Instagram profile and sense a common style. Consistency across your posts helps drive brand awareness, which helps customers to remember your business.

3. GET CREATIVE

Let your inner artist out when creating posts. The most engaging photos are those that are well-shot, unique and creative. Your posts should pique your users’ interest and draw them in for more! Don’t lose sight of your objective when getting artsy; just try to incorporate your company’s goal into an interesting and attention-grabbing post. For example, our brand colors are orange and gray, but I don’t have to post our logo over and over to get our brand look out there – I could post photos of a gray stone wall or a field of orange flowers. Get the idea?

4. BE AUTHENTIC

While it’s important to have an aesthetically pleasing Instagram profile, don’t forget to show your audience that your company is made up of real people. Incorporating posts of behind-the-scenes work or everyday office life, while still maintaining a goal-oriented and creative look, is a great way to connect to your followers. Letting people see what your company does in a real way is refreshing and feels more personal.

5. remember to use VIDEO

Unless you’ve been living under a rock for the last couple of years, you know that video is taking over social media sites. Instagram in particular has been making lots of exciting changes with video lately, including extending the maximum length to 60 seconds. It’s a fun way to switch things up and capture your audience’s eyes as they scroll through their news feeds. You don’t have to create a large, expensive production to get good footage these days, so step outside of the box and give video a try!

All social media, including Instagram, constantly evolves, so it’s helpful to be aware of platform updates and news to make sure your company is keeping up with the times. Regardless of any future changes, these tips will help you get on your way to creating a successful Instagram profile and posts for your company. Now get to ‘gramming!

Established in 2000, Proclaim Interactive is an award-winning, think-out-of-the-box digital marketing agency located in Wilmington, NC. Proclaim Interactive provides website design, social media management, SEO and general marketing services designed to amplify clients’ messages. Contact us for more information.

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